The professional standard does not change.
What changes is how deeply HEDRICK is involved.

  1. Level 01 Launch
  2. Level 02 Visibility
  3. Level 03 Partnership
  4. Level 04 Custom

What "the standard" includes, on every level

  • Designed and built by HEDRICK to the HEDRICK standard
  • Mobile-first, fast, and accessible
  • Clear journeys from arrival to enquiry
  • Search-ready technical structure — clean markup, metadata, sitemap
  • Brand-true design that sets how the business is seen
  • Built to be maintained, not just launched

The four levels

Level 01

Launch

A HEDRICK website, live and working for you.

Tends to fit

A business that needs a genuinely strong presence and a clear way for customers to get in touch — and is comfortable owning day-to-day updates itself.

HEDRICK's involvement

  • The full HEDRICK website, designed and built end to end
  • Launch support and straightforward handover
  • HEDRICK stays reachable after launch

No custom backend or third-party platform integration at this level.

Later additions or changes are quoted as separate work.

Level 02

Visibility

The website, plus real work on being found.

Tends to fit

A business that wants to be discovered in its area and its category, and wants its site connected to the tools it already runs.

HEDRICK's involvement

  • Everything in Launch
  • Local and search visibility setup done properly
  • Connection to established platforms such as Jobber where supported
  • A performance update so you can see how the site is doing

This is setup and connection work — not an open-ended change budget.

Further work is quoted by scope.

Level 03

Partnership

HEDRICK stays in your corner.

Tends to fit

A serious operator who intends to compete — and wants HEDRICK actively working on the site and its position, month after month.

HEDRICK's involvement

  • Everything in Visibility
  • Ongoing search and competitive positioning work
  • Monitoring, optimisation and issue remediation within an agreed scope
  • A monthly account: what HEDRICK did, how the site is performing, what was found, what was fixed, what is next

Updates and fixes within the agreed ongoing scope are part of the monthly relationship.

HEDRICK does not — and cannot — guarantee a specific Google ranking. No one can.

Level 04

Custom

A technology partner, not just a website.

Tends to fit

A business that needs proprietary functionality, custom systems, or deeper integration built and owned as part of how it operates.

HEDRICK's involvement

  • A HEDRICK website as the front of the system
  • Custom backend, integrations, workflows and business-specific tooling
  • Partnership-level involvement and reporting across whatever HEDRICK builds and maintains

Always scoped in conversation and quoted to the work.

Premium, and taken on only where HEDRICK can meet its standard.

Pricing

Value first. Price second.

HEDRICK does not publish a price grid. Not to be evasive — a real number depends on the business, the scope, and the level that fits — but also because a scrapeable matrix mostly helps competitors, not clients.

You will not be funnelled or made to feel tricked either. The path is straightforward: understand HEDRICK, understand what it builds, understand the levels, get a sense of what might fit — then have an honest pricing conversation. HEDRICK does not lower the standard to make something cheaper.

You also do not have to decide which level you need. Tell HEDRICK about the business and it will recommend one.

Start a conversation

Not sure which level fits?

That is HEDRICK's job to work out. Tell us about the business and we will point you to the right one.

[email protected]