Proof
We don't make up statistics. We show you the research.
This is HEDRICK's evidence library — not a marketing blog. Every entry is built on peer-reviewed or primary sources, states the finding carefully, keeps the study's context, and links to the original.
The library
- Website & Customer Behavior 2
- Search 1
- Digital Competition soon
- Small Business Technology 1
- Performance & Usability soon
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In controlled studies, people formed a stable impression of a website's visual appeal in roughly 50 milliseconds, and that first impression influenced later judgments of trust and usability.
Gitte Lindgaard et al., 2006 · Katharina Reinecke et al., 2013
Read the evidence -
In a large Stanford study, the site's visual design was mentioned in about 46% of the comments people made when judging credibility — more than any other factor.
B.J. Fogg et al., 2003 · Andrew J. Flanagin et al., 2007
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Google publicly documents Search as crawling, indexing and serving results, and states that it does not guarantee it will crawl, index, serve or rank any given page.
Google Search Central, 2025 · Google Business Profile Help, 2025
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In a study of 434 innovative Spanish SMEs, digital transformation was positively associated with firm performance, and that link was partly explained by changes to the business model rather than the technology alone.
Joan Merín-Rodrigáñez et al., 2024
Read the evidence
This library grows over time. Substantial topics get their own page so they can be read, cited and found on their own.
Evidence over trend.
If that is how you want your website approached, start a conversation with HEDRICK.
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